Distributor Data Solutions

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Tangled Data

What is it?

The most complete e-commerce product data available today—specifically designed for Electrical Distributors. We have more than 180 product lines, 1.3 million items and 30 million attributes—and growing daily. Enterprise-grade search, product videos, spec sheets, documents and much more—are all included in this revolutionary new product.

Messy Data


The Electrical Distribution industry as a whole is behind the technology curve when it comes to e-commerce. There are two main reasons for this: first is the lack of quality, robust, searchable data; and second is the inadequacy of distributor web sites for handling e-commerce. The majority of the Top 200 Electrical Distributors have poor data for e-commerce and relatively few items.

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Who are we?

Distributor Data Solutions (DDS) was started by Dale P. Holt, founder and owner of Codale Electric Supply, Inc. for 38 years. After recognizing the incredible need for enhanced e-commerce data in the Electrical Distribution industry, Dale set out to change the industry and deliver a revolutionary set of products designed to improve distributors’ e-commerce presence and leverage technology to increase productivity.